FUTURE FIRST MARKETING

Recent Posts

• Three Surprising Insights from Billion Dollar CMOs

  By Zain Raj on April 11, 2013 • ( 2 )

  On my last trip to London, I had dinner with a few Chief Marketing Officers (CMOs).  The five guys I broke bread with run marketing at global CPG, retail and financial services companies and control over $10 Billion in marketing… Read More ›

• “I am back!”

  By Zain Raj on March 29, 2013 • ( 2 )

  It has been a while since I have posted.  A number of you, my “followers”, have asked me why I don’t write anymore.  Most of you have stopped wondering and have moved on to other contributors that consistently create compelling… Read More ›

• Creating a Legacy… What Does?

  By Zain Raj on October 9, 2011 • ( 2 )

  December 8, 1980.  9.15 AM.  Mumbai, India.  Heard on the radio that John Lennon was assassinated.  For a 17 year-old, who grew up with songs like Imagine and Give Peace a Chance, it was a devastating moment.  I had lost… Read More ›

• Making Friends with Your Inner – and Outer – Geeks

  By Zain Raj on August 31, 2011 • ( 2 )

  As a bit of a nerdy, geeky type myself, I’ve advocated that CMOs make friends with their inner geek. Why, you ask? Given the vast amount of data becoming available on customers and their behaviors, successful marketers, are beginning to… Read More ›

• What My Son Taught Me about Brand Value this Week

  By Zain Raj on April 12, 2011 • ( 0 )

  My 16-year-old son Aamir is not only taking a world history class—he’s living it. This has heightened his awareness of events in the Middle East. He’s watching the old order pass away: the ouster of a 30-year ruler in Egypt,… Read More ›

• Skills needed by the CMO in the future

  By Zain Raj on March 20, 2011 • ( 0 )

  Yahoo! asked me to share key trends for CMOs over the next five years.  The challenge, of course, was to do this in 200 words.   This got me so excited about the future of our profession that I wanted to… Read More ›

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