Read this recent ‘Eye of the Icon’ article from The Hub.
A ROUNDTABLE DISCUSSION FEATURING:
Andrea Spiegel
JetBlue Airways
Joe Tripodi
Allstate Insurance
Kellie Krug
Visa U.S.A.
Zain Raj
Euro RSCG Chicago
Behavior First
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Attitudes Should Come Second In The New Marketing World
The time for marketing programs that only depend on attitude changes is over. It was the approach in the last millenium. It is now time for behavior-first marketing. Consumers buy products to become customers. Transactions are behaviors. Behaviors result in dollars. I believe today's marketing should start with behavior first. Don't you?Featured In:
I am quoted in the October 10, 2009 issue of Reuters. Check out: Holiday shoppers' search extends to social media.- I am also featured in the November/ December 2009 issue of The HUB Magazine. Check out my article: Leading With Loyalty.
- American Student List, part of the Euro RSCG Discovery group, just launched a revolutionary new marketing tool called ASL Teen Segments. MediaPost OMMA featured it in their recent article: Best Behavior. Take a look.
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- Almost missed my flight this morning. They were striping 294N and closed 3 of 4 lanes. Is the commuter irrelevant to people who plan this? 2 weeks ago
- AOL will give it a go as an independent. Really? Do we need them anymore? Isn't consumer inertia the only reason why they've survived? 2 weeks ago
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