Behavior First

October 27, 2007

What’s Hot with the Conscientious Consumer

Filed under: marketing — Zain Raj @ 1:09 am

Wal-mart’s done it. Home Depot, too. Now what? How will marketers make their “green” strategy relevant, ownable and part of the bigger movement of conscientious consumerism. Here’s a quick look around the world at trends and ideas that will shape the green landscape in 2008.

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