We recently realigned American Student List (ASL), the nation’s leading provider of student and youth marketing data with Euro RSCG Discovery. Clients now more than ever are seeking a unified solution to their marketing challenges, especially when trying to reach Millennials. By adding the 37 years of expertise that ASL has in targeting and understanding students, both the Euro Discovery and ASL offerings have become even stronger. Together, we provide clients with a unique, comprehensive and strategic approach to developing measurable, behavior-based marketing plans that will help them make their brand promises personal among the most important consumer group.
Behavior First
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Attitudes Should Come Second In The New Marketing World
The time for marketing programs that only depend on attitude changes is over. It was the approach in the last millenium. It is now time for behavior-first marketing. Consumers buy products to become customers. Transactions are behaviors. Behaviors result in dollars. I believe today's marketing should start with behavior first. Don't you?Featured In:
I am quoted in the October 10, 2009 issue of Reuters. Check out: Holiday shoppers' search extends to social media.- I am also featured in the November/ December 2009 issue of The HUB Magazine. Check out my article: Leading With Loyalty.
- American Student List, part of the Euro RSCG Discovery group, just launched a revolutionary new marketing tool called ASL Teen Segments. MediaPost OMMA featured it in their recent article: Best Behavior. Take a look.
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