When it comes to iconic status, some brands have it, while others never will.

Read this recent ‘Eye of the Icon’ article from The Hub.

A ROUNDTABLE DISCUSSION FEATURING:

Andrea Spiegel
JetBlue Airways

Joe Tripodi
Allstate Insurance

Kellie Krug
Visa U.S.A.

Zain Raj
Euro RSCG Chicago

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Categories: brand strategy, future, marketing

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