“He who learns but does not think, is lost! He who thinks but does not learn is in great danger.”
As a frequent conference attendee and speaker, I thought I would focus on the value of these types of events for this week’s post.
There are many reasons to attend conferences, the most obvious being education. As a professional, it is important to continue to learn. Today’s marketing world changes daily, so what you learned back in college or your first few years on the job may not apply today. You can gain more from one day at a conference than from all of the blogs and articles you can read in a month.
Learning through conferences is also great for personal development. It keeps you fresh, energized, inspired. There is nothing like being in a huge banquet room in a beautiful hotel filled with people who share your same passions. The energy is undeniable. Pulse is an essential part of that. You miss out on context with blogs, trade publications and the like. Seeing the reactions of those around you helps you keep an eye on the pulse of the industry. The experience of actually being there to participate in the discussion makes it much more worthwhile than your everyday podcast or webcast.
In that sea of like-minded individuals can even be your next client, colleague or friend. The networking at conferences is yet another valuable element. Contacts made while grabbing a coffee or lunch between sessions can be well worth the time and cost of the conference alone.
For these reasons – and many more, I make a habit of attending all of the conferences that my schedule will allow. I hope to see you all at my next event – the Retail Advertising Conference in Las Vegas on Feb. 25-27 – where I would like to buy you that cup of coffee. Please don’t hesitate to contact me if you will be in attendance.