Euro RSCG Discovery Awarded in DMA Challenge ‘09

I experienced a very proud moment at this year’s DMA Conference in San Diego. This moment was watching my extremely talented analytics team at Euro RSCG Discovery receive an award at the 2009 DMA Analytics Challenge.

We took home second place in this year’s DMA Challenge competition. This was a particularly complex problem where each firm was asked to analyze an attitudinal segmentation, create a predictive classification model, and then infer that segmentation onto a customer database – much more difficult than in years past. But our team tackled the problem with the same technique and rigor that they use every day with our clients.

We approached the challenge as if it were an actual client project, so the excellent results both benchmark and showcase the strength of our analytics capabilities.

Congratulations to the Discovery team who participated in the Challenge!


Categories: Analytics, consumer behavior, database, marketing, measurable, segmentation

Tags: , , ,

2 replies

  1. Terrific Zain! Deep, insightful, actionable analyzes is not a skill that many firms actually have although many claim to have it! It is certainly a very high honor to have a third party validate this skill set and especially so when it is ranked against so many of your competitors in the space. Congrats to the team!


  2. Thanks, Ann-Marie. The team deserves the credit. Especially, as I heard that the firm that won first place actually submitted a total of 40 entries to this contest. Our team submitted just one.


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