I experienced a very proud moment at this year’s DMA Conference in San Diego. This moment was watching my extremely talented analytics team at Euro RSCG Discovery receive an award at the 2009 DMA Analytics Challenge.
We took home second place in this year’s DMA Challenge competition. This was a particularly complex problem where each firm was asked to analyze an attitudinal segmentation, create a predictive classification model, and then infer that segmentation onto a customer database – much more difficult than in years past. But our team tackled the problem with the same technique and rigor that they use every day with our clients.
We approached the challenge as if it were an actual client project, so the excellent results both benchmark and showcase the strength of our analytics capabilities.
Congratulations to the Discovery team who participated in the Challenge!